FEATURES

COVER STORY: ASIA’S LOGISTICS HUBS
16 The Shanghai Connection
Logistics activity is shifting to the center of China as Shanghai
emerges as the new economic capital.
By David S. Jacoby and Chao Patrick Yang

22 Singapore Connects
Economy of efficiency makes Singapore the world’s best-rated hub.
By Dann A. Maurno

26 Right-sizing Your DC
Redesigning warehouses from the inside out
is paying off in faster throughput and more
cost-effective operations.
By Lara L. Sowinski

30 Maintaining the Momentum
West Coast logistics players are using the
current ‘calm’ in trade flows to gear up for
long-term expansion.
By Lara L. Sowinski

36 Do Strong Ethics Hurt U.S. Global
Competitiveness?
Sometimes, but the long-term goal of ethics and transparency is
gaining global support.
By Gail Dutton

42 There’s More to Compliance
Cooperation than Just C-TPAT
Under-utilized business-to-government relationships facilitate
supply chain risk management.
By Suzanne Richer

EXECUTIVE BRIEFING

10 Supply Chain Watch

12 Tradewinds
HOW WE DO IT

46 Integrating Different Logistics
Systems After Acquisitions
Brunswick Boat doubled in size over
two years, posing challenges to the
supply chain.
By Mark Bernstein

COLUMNS

INSIDE WORLD TRADE
7 “Establishing a Sustainable
Business Agenda”
Companies are becoming increasingly
aware that “green is the new black.”
By Neil Shister

POLICY PERSPECTIVES
8 Shoe Duties Exemplify
Inequities in U.S. Tariff System
Cheap sneakers face the highest
tariffs the U.S. imposes on any
manufactured good.
By Edward Gresser and Daniella Markheim

GREAT MOMENTS IN WORLD TRADE
50 America’s First Railroad
The Baltimore & Ohio Railroad got its
start as a response to the Erie Canal.
By Jeremy N. Smith

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Collaborative Logistics
Integrating different modes of transport and providers is key to a
seamless supply chain.
By Neil Shister

SPECIAL REPORT: LATIN AMERICA

24 Mexico Near-Sourcing Grows
More Attractive
A pro-business atmosphere is taking over.
By Gail Dutton

26 Unlocking Opportunity in the
Americas
When it comes to trade, the Americas must adapt or become
irrelevant.
By Dan Brutto

28 Inland Ports Gear Up for Even More Business
The near-shoring trend coupled with growing NAFTA trade flows is
greasing the wheels.
By Lara L. Sowinski

SPECIAL REPORT
32 America’s Ports Take on the
Challenge of Trade Growth
Harbors are being dredged, facilities expanded, environments
cleaned up to handle anticipated demand.
By Mark Bernstein

Columns

INSIDE WORLD TRADE
7 The Rational Case
for World Trade
As a recession looms, it’s all the more
important for U.S. lawmakers to not
tamper with trade policy and allow
global market forces to sustain
foreign trade.
By Neil Shister

POLICY PERSPECTIVES
8 What the Impasse in the
WTO Doha Round Means
to U.S. Business
The lack of progress for 2008 has
a silver lining—it provides U.S.
businesses a window during which to
influence the outcome.
By David S. Christy, Jr., John R. Magnus, and
Christopher Parlin

GREAT MOMENTS IN WORLD TRADE
50 iPhone Raises the Bar for
Supply Chain Performance
Apple succeeds because the company
understands what a supply chain can
and cannot do.
By Jeremy N. Smith

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Staying in High Gear
During a Slowing Economy
Trucking firms roll out premium services and grow
market share in the midst of weakening demand.
By Lara L. Sowinski

TRADE IN THE AMERICAS: COVER STORY
Expanding the Panama Canal
for the 21st Century
The ‘big dig’ to accommodate post-Panamax vessels
will be finished by 2014, possibly re-drawing trade
lanes for the future.
By Gail Dutton

The Conspiratorial Urban Legend
of the Evil NAFTA Superhighway
This horror fantasy of the anti-trade wing may
become the sleeper issue of 2008.
By Clay Risen

EXECUTIVE BRIEFING

Supply Chain Watch
Tradewinds

EXECUTIVE OVERVIEW
Gulf Coast and Inland Ports
Intermodal hubs are adding to the
marketability of inland ports with their
proximity to Midwest consumer markets
and affordable real estate.
By Lara L. Sowinski

Columns
INSIDE WORLD TRADE
The Supply Chain
After Wal-Mart
The import-centric supply chain model
is giving way to those that are more
flexible, responsive, and geographically
diverse.
By Neil Shister

POLICY PERSPECTIVES
Will Popping the U.S.
Housing Bubble
Constrain World Trade?
The effects of the weaker U.S. economy,
and consumption in particular, are
beginning to show—and may take
longer than expected to recover.
By Daniel C. North

GREAT MOMENTS IN WORLD TRADE
The Era of the Flying Fish
How North American sushi tuna
helped fill the bellies of Japan-bound
cargo planes.
By Jeremy N. Smith

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F E A T U R E S

COVER STORY
Green Is Going Mainstream
Transportation and logistics embraces environmentalism to cut costs and boost image. By Lara L. Sowinski

Air Cargo Looks For ‘Open Skies’
Trans-Atlantic routes take off while new aviation pacts provide additional lift. By Lara L. Sowinski

THE 21ST CENTURY SUPPLY CHAIN
Supply Chain Globalization: The Era of Revitalized Command is Upon Us
Multinationals are becoming more risk-averse and want greater control, while reader research shows small firms are missing out on collaboration opportunities. By Dr. Sandor Boyson

C-TPAT
Security concerns can make navigating U.S. customs much slower for the uncertified. By Janet Shearn

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F E A T U R E S

TRADE FINANCE 2007: AN ABUNDANCE OF RESOURCES
Traders Now Enjoy Multiple Options
Online trade finance tools and new financing instruments give traders plenty to choose from. By Richard Barovick

American Exporters Discover Forfaiting
An old technique in trade financing is becoming revitalized by traders and institutions.

World Trade’s Fabulous 50 + 1
Our annual roundup of the people, places, and companies that are pushing global trade
forward.

Driving Further Into China
Trucking interests are expanding deeper into China to capture the first mile of transportation. By Lara L. Sowinski

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F E A T U R E S

U.S. Trading Partners
World Trade’s annual roundup of the top choices for your trade dollar, including the best countries for outsourcing.

SUPPLY CHAIN THEORIES
Genetic Evolution and Supply Chain Optimization
Optimizing variables according to the random principles of natural selection. By David Davis, Kevin Kostuik

Value Adding Networks Will Render Supply Chains Obsolete
As China outsourcing shows, production shifts go so deep that supply chains themselves are at risk. By Paul S. Bender

Site Selection Focuses on Second-Tier Markets
Prime real estate in key gateways is near capacity and expensive, which means second-tier markets are getting more attention. By Lara L. Sowinski

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