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J. B. Loewen "Money Magnet: How to Attract Investors to Your Business"
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Books in english |
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 The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. There is currently a mad rush towards private equity—the new, hot way to get financing—but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business. Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. Enter private equity. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way. |
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Lee I. "E-Business Innovation and Process Management"
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Books in english, Информационные технологии, Менеджмент |
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 E-business research is currently one of the most active research areas. With the rapid advancement in information technologies, e-business is growing in significance and is having a direct impact upon ways of doing business. As e-business becomes one of the most important areas in organizations, researchers and practitioners need to understand the implications of many technological and organizational changes taking place. E-Business Innovation and Process Management provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic communication adoption and service provider strategies, privacy policies, and implementation issues. |
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Olivier Jean Blanchard, Stanley Fischer "Lectures on Macroeconomics"
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Books in english, Макроэкономика |
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 "Lectures on Macroeconomics "provides the first comprehensive description and evaluation of macroeconomic theory in many years. While the authors' perspective is broad, they clearly state their assessment of what is important and what is not as they present the essence of macroeconomic theory today. The main purpose of "Lectures on Macroeconomics" is to characterize and explain fluctuations in output, unemployment and movement in prices. The most important fact of modern economic history is persistent long term growth, but as the book makes clear, this growth is far from steady. The authors analyze and explore these fluctuations. Topics include consumption and investment; the Overlapping Generations Model; money; multiple equilibria, bubbles, and stability; the role of nominal rigidities; competitive equilibrium business cycles, nominal rigidities and economic fluctuations, goods, labor and credit markets; and monetary and fiscal policy issues. Each of chapters 2 through 9 discusses models appropriate to the topic. Chapter 10 then draws on the previous chapters, asks which models are the workhorses of macroeconomics, and sets the models out in convenient form. A concluding chapter analyzes the goals of economic policy, monetary policy, fiscal policy, and dynamic inconsistency. Written as a text for graduate students with some background in macroeconomics, statistics, and econometrics, "Lectures on Macroeconomics "also presents topics in a self contained way that makes it a suitable reference for professional economists. |
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Brad Hill "Building Your Business with Google For Dummies"
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Books in english, Информационные технологии, Электронная коммерция |
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 The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them |
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Интексброк - ценные бумаги становятся доступнее!
Обзор деловой прессы
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Stephen McDaniel, Chris Hemedinger "SAS For Dummies"
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Books in english, Информационные технологии |
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 Created in partnership with SAS, this book explores SAS, a business intelligence software that can be used in any business setting or enterprise for data delivery, reporting, data mining, forecasting, statistical analysis, and more SAS employee and technologist Stephen McDaniel combines real-world expertise and a friendly writing style to introduce readers to SAS basics Covers crucial topics such as getting various types of data into the software, producing reports, working with the data, basic SAS programming, macros, and working with SAS and databases |
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